Friday, 9 December 2011

Search Engine Optimisation of your Business for Local Search


If your business or services mainly target customers locally then local search should play an extremely important part in your search engine optimisation campaign. Your business needs to show up in the locations you serve for the products and/or services you offer.

Did you know that the results you receive in Google are often filtered by region or location? Your results are based on your location or the search phrases you use that include a location. Our job is to make sure you business shows up for the right location searches. There are on-site and off-site factors each business needs to think about.

On-Site Optimisation
You want your business to do well in your local markets so you need to optimise for those markets on your website. This means you need to include your location and other cities you serve throughout your website appropriately.

Off-Site Optimisation
Every business needs to be concerned with off-site local search. Adding your site to Google maps is a good example, but there are so many more options you have to be listed in. There are ways to enhance your listings online and increase your trust with the search engines.

F&B Creative can fully optimise your business for local search enabling you to fully capitalise on local enquires/leads ahead of your competitors.

FandB Creative

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