Anyone can sell on line but not everybody does it right! Here are some common mistakes you really should avoid if you are to make it online...
Returns Policy Hidden Away
If your an eCommerce site make sure your returns policy is in a prominent position, not hidden away and is also easy to understand and easy to follow.
No Contact Information
If your website does not clearly display a telephone number and address details, then this raises trust issues with possible customers more than anything else. Make sure you display a prominent telephone number and easy to find contact details.
Hidden Delivery Information
Make sure delivery information is easy to find and in a prominent position on your website. If potential customers cannot see delivery information easily you run the risk of them shopping somewhere else.
Complicated Checkout Process
Make sure you run through your checkout process on a regular basis to check for any problems. You should aim to make sure your checkout process is as easy and as quick as possible to checkout - ideally using one page checkout. Also make sure all charges are upfront and not added on at the end of the checkout process.
No Products Displayed On Your Homepage
Your websites homepage is your shop window to the world, make sure you use it properly and effectively. It quickly tells potential customers what you sell and should be your main marketing tool advertising you best selling products and new arrivals.
There we have some tips you should employ on your eCommerce website to help keep your customers happy and increase sales.
Keep an eye out for future posts including search engine marketing tips,
web site design tips and graphic design tips from F&B Creative.
Copyright 2012 F&B Creative - F&B Creative are a specialist web design, graphic design and search engine marketing company based in the UK.
No comments:
Post a Comment